How Art is Promoting Literacy for Life

How Art is Promoting Literacy for Life

Here at SEAD Gallery we encourage you to take the opportunity to admire the textures and tremendous depth on canvas achieved by Charles Wallis’ “An Abstract Ontology.” But did you know you can also wear his masterpieces?

Wallis has partnered with VIDA to bring his artwork to a clothing line.  VIDA provides an alternative to mass-produced retail by working with artists to create unique products. Beyond the fashionable appeal, VIDA manufactures under high ethical standards and generates literacy classes for the people working on these products. For example, scarf-makers in Karachi, Pakistan earn classes for every 15 scarves produced. The company co-founder, Umaimah Mendhro, grew up in a small town in Pakistan and dedicated her business to focus on employees of the textile and garment industry to empower them through education.

“I can read the signs on the road for the first time. I feel liberated. When I come home, my kids ask me, father, what did you learn in school today?!” -testimony from employee touched by VIDA

We have multiple pieces of art by Charles Wallis printed on scarves available for you to purchase at the gallery. Some of the designs are pieces from his current exhibit! Each piece is handmade with the hopes of improving literacy and overall quality of life for generations to come.